Fuller Peiser

Brand launch for a property rates firm

Brand Identity
Brand Guidelines
Art Direction
Website Design

Fuller Peiser are a firm of property consultants providing rates advice to high-end retail businesses in Edinburgh, Scotland. As specialists in property rates mitigation their expert knowledge helps clients maximise tax allowances and make substantial savings on unused property.

We were approached by Fuller Peiser to develop the brand identity and website for the company launch. The core logo focused on the modification of a bold contemporary sans-serif typeface to strongly tie the brand identity to the concepts of technical expertise and the high-end commercial retail focus of the business.

Brand artwork was developed based on simplified geometric modernist elements. A muted traditional colour palette was developed alongside this to compliment the brand. Work included delivering a branding a kit, brand style guide, creation of print stationery, reporting templates and design and build of a responsive CMS based website.