We’ve been working on the Star Wars branding with Locutio Voice Technologies and Lucas Film for the Yoda voice product launch. To coincide with the product launch TomTom have created a new viral video deployed on YouTube. The video features Yoda in the recording studio delivering his lines for the GPS, quite funny. Dagobah!
Film
adidas Star Wars Originals
adidas has teamed up with Lucas Film to push their Star Wars Originals collection. They’ve just released this two minute advert which features Snoop Dogg, Daft Punk, David Beckham, Jay Baruchel, Ciara, and Noel Gallagher in the Mos Eisley Cantina Scene from Star Wars. Snoop Dogg reaching for his Light Sabre is definitely one thing I thought I’d never see! The advert doesn’t feature any trainers, just a few instances of the Adidas logo on T-shirts. See the video over the fold.
Dennis Hopper
Visiting Taschen’s website just broke the news that Dennis Hopper died yesterday at the age of 74 following a battle with prostate cancer. As a fan of Blue Velvet and Apocalypse Now I was sad to hear of his death but glad looking at his obituary to see what a rich and varied life he had as an artist.
Visit BBC News: http://news.bbc.co.uk/1/hi/entertainment_and_arts/10191448.stm
Write the Future
Nike have definitely ramped things up in a big way for the 2010 World Cup. This 3 minute advert has just rolled out online to great acclaim. Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), the film shows split second moments and how timelines in a match can go in two directions for both football players and fans.
Visit: https://vimeo.com/11928048| http://www.nike.com/nikefootball/home/
Tron Legacy
A follow up to the sci-fi film Tron seems like a very good idea. Almost 30 years have past but hopefully this classic film will be done justice. Both in terms of narrative and recreating the aesthetic of the original film that was streets ahead of it’s time in terms of special effects. It’s definetely a film I’m looking forward to this Christmas.