Club In My Pocket is a one-stop club management app which allows subscribers to deal with all their club admin tasks, allowing them to literally keep their club in their pocket.

We were asked by Richard Lewis, company founder, to help develop the brand and create a website to highlight the app features. The main aim was to create a fun and approachable aesthetic to appeal to all types of clubs. It was essential to communicate both a cutting-edge hip look whilst maintaining a professional approach, ensuring the app appeals to all ages and club types.

The brand utilises a playful set of modern handwritten typefaces combined with a strong colour palette to create a energetic aesthetic. Custom illustrations help communicate an open-to-all and happy feel.