Fluid Sport Data
Crafting a broadcast technology brand
Brand Identity
Brand Guidelines
Art Direction
Website Design
Fluid are a technology provider who facilitate the integration of third-party data feeds for television and online broadcasters. They specialise in transforming, structuring and deploying timely data for leading sports channels.
We were asked by Christian Trotobas, founder and Chief Technology Officer, to help develop the company brand and create a website to explain the unique features of their software solution. The main aim was to create a modern aesthetic that spoke to the key market of sports broadcasting. It was essential to communicate both a cutting-edge feel whilst maintaining a professional approach, ensuring the brand has a corporate apeal.









